The CEO of a Disaster Restoration Company On How the Business Has Changed: ‘Today, at Least 50% Is About the Emotional Damage’

Published by 911 Restoration on July 17th 2024
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Miri Offir knows how to talk to people in crisis. After serving in the Israeli military, she came to the U.S. in 2003 and took a secretary job at the post-disaster recovery franchise 911 Restoration.

She worked her way up — eventually becoming the company’s CEO in 2022, now overseeing 291 franchises.

Source: The CEO of a Disaster Restoration Company On How the Business Has Changed: ‘Today, at Least 50% Is About the Emotional Damage’